About us


Light Is More Than What We See

Human beings have always been drawn to light.

Not merely because it allows us to see, but because light has always represented something deeper discovery, consciousness, transformation, and the emergence of something once hidden.

At NLiR 33, we believe the objects we place around us should carry meaning.

For more than 12 years in the electrical industry, we have worked with light in its practical form. We have installed it, studied it, understood its behaviour, and learned the responsibility that comes with creating something electrical.

But experience eventually creates another question:

What else could light become?

NLiR 33 was born from that question.

We create lighting that exists somewhere between function and art objects designed not simply to illuminate a room, but to change its character.

Yet imagination without discipline is incomplete.

Behind every new idea is a serious commitment to quality materials, electrical safety, extensive testing and Australian standards. Every detail matters, because an object worthy of becoming part of someone’s home must be more than beautiful. It must be considered, tested and built with purpose.

The Clock Light is one expression of this philosophy.

It takes something humanity has understood for centuries time and allows us to experience it through another ancient symbol:

Light.

And it is only the beginning.

NLiR 33 will continue exploring new forms, new materials and new ways of bringing light into the spaces in which we live.

Because perhaps the future of lighting is not simply about creating more light.

Perhaps it is about creating something worth seeing.

Meet our founders

Diane Shamuel Director

Inspire NLIR was founded by husband and wife team Diane Shamuel and Neno,a partnership rooted in love, resilience, and the belief that light both real and symbolic can transform lives.

Diane, the Director of Inspire NLIR, is the steady foundation of the company.
Her leadership blends compassion, discipline, and a deep commitment to building something meaningful for future generations. With an eye for structure and growth, Diane ensures that every part of the business reflects integrity, purpose, and the values their family holds close.

Beside her is

Neno, the Creative Director the storyteller, inventor, and visionary spirit behind the brand. His experiences, imagination, and passion for turning darkness into inspiration are the driving force behind their signature products and the children’s story Prince Run, the heart of the Inspire NLIR universe.

Together, Diane and Neno carry a shared mission:
to inspire the next generation of children to think bravely, create boldly, and believe in their own light.

Their combined strengths Diane’s grounded leadership and Nenos creative fire form the soul of Inspire NLIR. From their family’s journey out of Mesopotamia, Iraq, to building a life in Australia filled with opportunity and purpose, their story is a testament to hope and dedication.

Diane and Neno believe that every child, every home, and every community deserves a spark of inspiration. Through their products, their storytelling, and their vision for Prince Run, they hope to shine a light that reaches far beyond their own family a light that helps shape futures.