About us
Inspire NLIR is a small, family-owned Australian company with a story that reaches far beyond its beginnings. Our journey started in the ancient lands of Mesopotamia, Iraq — the cradle of civilisation, a place of deep history, hardship, and resilience. Like many families who dream of something better, we came to Australia seeking opportunity, freedom, and a chance to rebuild our lives with purpose.
Australia welcomed us with open arms, and it is here that we discovered the beautiful rhythm of the Australian way of life — community, fairness, creativity, and the belief that every person, no matter their background, can build a bright future. We carry that belief in everything we do.
Inspire NLIR is more than a business.
It is a mission, born from our lived experience and our desire to be part of the equation that creates good, sees good, and inspires good.
At the heart of our work is our children’s book, Prince Run — a story created from the struggles, hope, and imagination of our family. This book is the foundation and inspiration behind many of our light-based product designs. Just as Prince Run explores the themes of light overcoming darkness, our lamps and creative products carry the same message: that even in difficult moments, a spark can ignite a new path.
Our dream extends beyond products.
We hope to one day capture the attention of a director or creative visionary who sees the potential in our Prince Run synopsis — to bring it to animation, film, or a visual world where the message can reach children everywhere.
Everything we design aims to light up minds and inspire the next generation of creative thinkers. We believe every child deserves stories and tools that encourage imagination, courage, and the belief that they can rewrite their own story — just as we did when we arrived in Australia.
Inspire NLIR is our way of giving back.
Our way of honouring where we came from, and celebrating where we are now.
Our way of planting seeds of hope and creativity for tomorrow’s children.
We are proud to be here.
Proud to be Australian.
Proud to shine a light forward.
Inspire NLIR — designing lights, inspiring lives.
Meet our founders
Diane Shamuel — Director
Inspire NLIR was founded by husband and wife team Diane Shamuel and Neno,a partnership rooted in love, resilience, and the belief that light — both real and symbolic — can transform lives.
Diane, the Director of Inspire NLIR, is the steady foundation of the company.
Her leadership blends compassion, discipline, and a deep commitment to building something meaningful for future generations. With an eye for structure and growth, Diane ensures that every part of the business reflects integrity, purpose, and the values their family holds close.
Beside her is
Neno, the Creative Director — the storyteller, inventor, and visionary spirit behind the brand. His experiences, imagination, and passion for turning darkness into inspiration are the driving force behind their signature products and the children’s story Prince Run, the heart of the Inspire NLIR universe.
Together, Diane and Neno carry a shared mission:
to inspire the next generation of children to think bravely, create boldly, and believe in their own light.
Their combined strengths — Diane’s grounded leadership and Nenos creative fire — form the soul of Inspire NLIR. From their family’s journey out of Mesopotamia, Iraq, to building a life in Australia filled with opportunity and purpose, their story is a testament to hope and dedication.
Diane and Neno believe that every child, every home, and every community deserves a spark of inspiration. Through their products, their storytelling, and their vision for Prince Run, they hope to shine a light that reaches far beyond their own family — a light that helps shape futures.